Michael Martine of Remarkablogger had a great article today about how to brand your blog (and by extension your company). While he came down on the side of naming it something “non-spammy” and not keyword focused only, I found much of his information FABULOUS as always!
Here is a little bit on his keyword branding philosophy:
Related Keyword Branding
Here’s the thing about creating a brand: you can include keywords as part of it. It’s just not all about the keywords, that’ s all. Think about brands where the brand is the thing itself: Mr. Coffee. Coca-Cola. ProBlogger. Copyblogger. Yours truly. Don’t forget Blogger. Another way to put this: the name says what it does. Yet another way to put this: think verbs, not nouns.
The most inspired example of this in action is the “Dummies” series of books. What a brilliant formula! Take any subject and stick “for Dummies” on the end and you have instant keyword SEO power, plus a brand.
I think this is the most powerful way to name your blog, because you win in search and you win for branding. To me, this is the best kind of branding you can achieve.
Just in case you’re not exactly clear on why this is so good for SEO, please allow me to explain: if the only way someone can create a link to your site in a way that makes sense is to use the most important keyword you want to rank for… you are poised (in part) to win the SEO game.
I have to say that I spend my days doing keyword research and blog branding for small business owners and entrepreneurs. I have heard the myth of domain names being unavailable and just don’t believe it! Within the past two months we recommended www.bestrestauranttampabay.com and www.clearwaterflhomesales.com to clients. Both of these are highly competitive niches and it took a little time to find the right combination of terms that were available but it was so worth the time as these URLs will serve my clients well both SEO and branding wise!
Additionally, if they want to they can point a “marketing” domain like www.SnookersBlog.com to www.bestrestauranttampabay.com, getting the SEO juice AND having a memorable domain that will appeal to consumers.