Email Marketing

Here are some useful ideas you may want to consider when preparing your email marketing campaign:

1. Identify the collateral which you will be sending through email – These days, various email programs have become stricter with delivering mails into their recipients’ inbox. You will be surprised that file size may often become a problem to consider. It’s good to have something sent which is roughly under 1MB so that aside from preventing it from being identified as spam mail, you can also be sure that it gets carried over the server without further ado.

2. Create a mailing list – You cannot just do an email marketing campaign with a random list of emails. Well, unless of course you actually know these people personally. It would be good to create an opt-in list first before you start with this so that the people on your list will know why they received certain emails from you in the first place and would not end up flagging you as a spammer and then blocking future emails from you. An opt-list is built the right way. It is usually protected with an agreement that those who are included in its directory express their approval on being sent different materials coming from you via email.

Mad Mimi and Aweber are two great options!

3. Prepare your auto-responder – The whole point of creating an email marketing campaign is mostly to increase your website traffic and your interaction with possible customers and existing clients. One of the most important things that your email marketing campaign should have is timely response and since you might not always be there to accomodate replies, having an auto-responder built in with the email marketing system is a great idea. This way, people would know how long they can expect a reply for you especially if they have other questions regarding what you just sent them.

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Social networking is the new free marketing thing that everyone is talking about! It is an amazing opportunity for small business marketers to get the word out about their business AND get leads from interested people. Here are three great reasons to use social networking to help grow your business!

Social Networking Makes You More Approachable

It is funny how intimidating it can be to call someone you are considering hiring or even considering buying a product from. It seems like there are scam artists all over and no one likes to get “taken”. When someone sees you on social networking, they can get a feel for how you operate. They can ask their “friends” for social proof that you will do a good job. If you are just building up your network and would like to try out your mad skills on someone, please feel free to add me onwww.Facebook.com, LinkedIn.com or Twitter.com. (I am Taradactyl on all of these and would be your friend – just ask!)

Social Networking Lets You Help People

People can watch what you are doing and can copy it. If I find a great new site that could help get me new business, more than likely I will be posting something about it online. If you are in my network, you will see it and be able to take advantage of that opportunity.

Social Networking Is, Well, Social AND Ranks Well On Search Engines

There are many things that you can add to your profile which will be found by humans AND by the search engines. I hear all the time that you need to have backlinks to your site to make it more google friendly. One of the easiest ways EVER to get FREE backlinks to your site is to make them yourself. In your profile make sure to add your website!