Most of my readers are small business owners who are serious about their business and brand building marketing efforts. They do not have time to cruise YouTube in search of the fun recent marketing innovations.
Lucky for them I do!
My husband, uber-geek of the free world sent me this video. It is about a raw whole chicken, the Metal hair band Dokken and Norton Anti-virus. The geeks are excited about this and sharing it with each other. To quote Johnny Jacobsen, “I like Norton, Symantec now.”
How does this relate to your business? Well if you know who your customers are (males between the ages of 18 and 50-ish), and you know what they like (juvenile humor and hair bands) you can produce something that might spread ONLY to the people you are trying to target.
Most of the group that is interested in this ad are NOT interested in marketing so I couldn’t do a raw chicken Dokken campaign and think that it would cross over. BUT I could do something clever with reference to the 80′s (many of my readers are in the 35-55 range).
Why not capitalize on all the marketing dollars, research and focus groups that your big name competitors have spent on rolling out a campaign and scale it down to fit your business?
Here is follow-up ad – the chicken gets a chance!
