How To Marketing : WordPress Genesis Review

Today’s how to marketing post is about the WordPress theme Genesis, my take on the theme and a review of its pros and cons.

Having set up hundreds of sites over the years, both for my business and my customers, I can tell you that finding the right theme that works best for marketing was a long and arduous process. But the good news is that now I have a well oiled machine that lets me set up a blog, fully loaded in about 10 hours (including writing the posts and about us and contact pages!)

Major WordPress Themes A History Lesson

When you hear “theme” you might hear boring and blah, just like everyone else and that was the case years ago. Today’s themes are dynamic, bold and very stabile to work with. The reason that I chose to go with Genesis was sort of a long and drawn out process over the years. In case you are wondering, with the exception of Socrates, I have lifetime developer access to each of the themes so cost is not a variable in my recommendations.


Thesis

My very first premium theme that I bought was the Thesis theme by DIY. At the time (about 7 years ago), it was the only player on the market and it was a great way to get my feet wet on setting up a blog. It had some really easy plug and play features that worked great and I used it almost exclusively until they rolled out Thesis 2. Now, if you are a “blog designer” or want a lot of custom setup features for your websites, Thesis 2 may be your answer. For me it is way more work than it is worth to have a site that will look mostly like the ones I have now!

Headway

Headway was the next theme I used for a bit. It was marginally easier to use than Thesis 2 but it breaks much more frequently during the WordPress updates. Not a theme that I can recommend in good conscious, hence the lack of a link!

Socrates

Socrates is made by a gentleman named Dan Nickerson who I know makes great products and has tremendous customer service. While I have not ever used Socrates, I can recommend Dan highly and in the spirit of giving real choices, you might want to take a peek at his product!

All in one solutions like Rainmaker or Hubspot

One last thing I want to touch on before I get to Genesis is an “all-in-one” solution like Rainmaker or Hubspot. These are great because they are comprehensive solutions that oftentimes have monitoring and social media integration built right in. If you are a well established company with a pretty big marketing budget and a tech team, these are great solutions. If not, I prefer knowing that I have a site that can be moved to another host anytime I want (I use Godaddy and have been happy with their service). If you have an all-in-one and decide to stop paying, you lose all the traction that you have gained and pretty much have to start over from scratch instead of just moving to new host.

Genesis

I really and truly love the Genesis theme. It is a super quick setup and the “child themes” make your site look pretty right from the start. (A child theme is a specific look and feel that you pick which makes your site look pretty). That said, there are definitely some pros and cons to consider.

Pros:

Super easy to find a look and feel you LOVE. Currently there are 51 different looks and feels that you can choose from! That said, I tend use a few of them more than others. My main site, MarketingArtfully.com is built using the Enterprise Pro Child Theme.

Enterprise Pro Child Theme

A really fun real estate site that we just finished giving a facelift looks great with the Agent Press Pro theme.

Agent Press Pro Theme

And one last one, Agency Theme, to get you thinking about what you want your website to look like!

Agency Theme - Genesis For WordPress

There are many other “pros” including:

  • You can just pop scripts for your Analytics right into special boxes (no coding required)
  • There are plugins built exclusively for Genesis
  • If you need someone to work on your site, there are thousands of developers to choose from
  • Genesis blogs rank really well for SEO with the built in tools

If you have any questions about purchasing the Genesis theme, please feel free to shoot me an email and I will be happy to answer or make a video for you! tara (at) marketingartfully.com.

Notes About Themes

How To #Marketing :: WordPress Genesis ReviewOne last thing. I have had many people over the years ask me if they should buy a theme or hire a designer to work on their site for them. Here are a few considerations that you should mind if you are thinking of going the DIY route.

Good Enough

It is tempting to find a site that you love the looks of and demand that yours be just like it. I think this is a huge mistake. For most businesses a straight template with amazing content will be the perfect looking site that has 5 wimpy pages every day. Worry more about what you are going to put on the pages than about what those pages look like.

Graphics

No matter what template you buy, it will not come pre-loaded with graphics. You will need to purchase pictures from a stock photo site like istockphoto.com or depositphotos.com or use your own. Sometimes getting the pictures formatted for the theme is the worst part of the process!

Analytics

Make sure you have Google Analytics loaded onto your blog site. Adding your site to the Google Webmaster tools is also a great idea!

RSS Feeds

The power of a blog is the RSS feed that reaches out and taps Google and the other search engines each time you make a post. It is worth your time to set up more than just the built in “pinging” platform in the writing section of sections. We have over a hundred sites that we ping each time a blog post goes out!

Well there you have it, my WordPress Genesis Review. As with all my posts here, there are possibly affiliate links which means that I might have access to potential discounts or could receive a couple of bucks if you go ahead and buy a product. That said, my opinions are my own and your are welcome to email me to find out more!

#HowTo Marketing :: AWESOME Email To Pinterest Marketing Campaign (Big Lots)

#HowTo Marketing :: Awesome Email To Pinterest Marketing Campaign (Big Lots)

Today’s post is about how to cross promote your marketing efforts using Email and Pinterest! I was especially interested in the email that came today as I am getting ready to decorate for fall this weekend. Yes, I have signed up to get the Big Lots’s coupon emails but I was more interested than normal […]

Continue reading...

Internet Marketing Course – Digital Business Mastery By Chris Brogan

get-it-now-red

If you are just getting started with your internet marketing or are getting ready to launch something new and want to know what to do from the ground up in the best way possible, this is the online marketing course for you! First off, let’s talk about Chris… I have followed Chris for years, consuming […]

Continue reading...

Video Marketing – Graphics Package for Hand Drawn Videos

Video Marketing - Graphics Package for Video Marketing

This graphics package is absolutely amazing for doing business Powerpoints, Hand Drawn Videos using VideoMakerFX and EasySketchPro or even social media graphics!

Continue reading...

Are you in the right small business to succeed in sales?

Sales success for small business

The question of whether you are in the right business to succeed is SO important. This mini quiz and information is a great way to determine what your levels of sales success will be and what you can do to improve your prospecting, leads and profit! Are you in the right small business to succeed […]

Continue reading...

Social Media Marketing For Small Business

Social Media Marketing

Social media for small business is one of the most effective ways of marketing your small business. If you have not checked out this new marketing channel yet, it is time to take a peek! Using Facebook, LinkedIn and Twitter has brought back good old fashioned networking to the small business world. Not since old […]

Continue reading...

5 Tips For Conducting Online Competitive Analysis

Tiny Chart

Knowing how to create online competitive analysis can come handy at times. It can be used to analyze your competitor’s website, line of products or even one particular product. The 5 tips below will highlight tips to create competitive analysis when evaluating your competitor’s organic search result potential. Let’s get to it. 1. Domain Age […]

Continue reading...

How To Marketing – YouTube SEO

I bet you are asking yourself what You Tube SEO is! Well it is the way to make the most of your You Tube Video opportunities to drive traffic and get free website clicks! There are some basic things that most people do not do when optimizing their You Tube videos for SEO. This post […]

Continue reading...

How to Do Email Marketing

Email Marketing

What exactly is email marketing? This is sending your marketing message to targeted customers as well as existing ones in the form of an email. Marketing collateral that can be suited for this idea may come in the form of an invitation, great industry information, newsletters, a direct mailer, a brochure, or even a discount […]

Continue reading...